Art en pantalla: Clara González Freyre de Andrade (Claramore)

• Date: 24 October
• Time: 19:00h
• Space: Aljub
• Free activity with prior registration

Clara González Freyre de Andrade is an art historian and cultural promoter, known as Claramore on social media, and is the author of the book Un Van Gogh en el salón: ¿Quién dijo que la historia del arte no era divertido? In it, she offers us a tour of iconic artworks, in which art and pop culture coexist, with the aim of facilitating their access to everyone. She does it as if she were your best friend telling you the latest gossip: she leaves no painting without an artist to tell us anecdotes and secrets.

Desacralizando el arte, el camino hacia una cultura accesible e inclusiva, is the title of the talk that Claramore will give at Es Baluard Museu, within Art en pantalla. She will talk about her book but will also recommend publications that have been fundamental to understanding art from a gender perspective, such as Las hijas de Lilith by Erika Bornay or Historia del arte sin hombres by Katy Hessel, as well as others with a marked educational character such as ¿Qué estás mirando? 150 años de arte contemporáneo en un abrir y cerrar de ojos by Will Gompertz.

Art en pantalla is a public programme that promotes reading and dissemination of the History of Art from multiple perspectives, which also addresses the dissemination of artistic content on social networks and other digital platforms. This cycle features the presence of Eugenia Tenenbaum, Sara Rubayo, Jorge Carrión, Miguel Ángel Cajigal, Marisol Salanova and Clara González.

Clara González Freyre de Andrade (@claramore_) is an art historian specialized in criticism and cultural communication. Through her social media profiles, where she calls herself Claramore, she tries to desacralize art by sharing her passages as if they were the latest gossip. In addition to explaining the secrets of famous works and exploring references in music videos, she is known for making female artists and personalities from the LGTBIQ+ community visible. Her humor and naturalness have led her to make a name for herself in Spanish-language cultural dissemination and she already has more than 250,000 followers on her profiles. Beyond social media, Clara writes in media outlets such as El Grito (El Confidencial) or Yorokobu and offers talks to continue spreading the passion for art regardless of the format.