Design is Not What You Think It Is
Es Baluard organises in collaboration with Atlas a meeting round design. Join us in a round table discussion with Peter Bi’lak (Works That Work magazine), Miguel Fluxá (CEO, Camper) and Biel Huguet. Moderated by Astrid Stavro (Atlas), this event will set the stage for understanding design as a catalyst in business.
Es Baluard as observatory and archaeologist museum, both of the past and immediate present from our privileged strategic position in the Mediterranean, which will reassess the culture of the Balearics and its international networks with a function of antenna and node.
How can we cultivate a healthy, progressive, holistic and sustainable culture for design? Design is more and more central to the success
of the modern business, playing a key role across a broad range of industries. In an increasingly complex global world, design is an international language that focuses on synthesizing complexity by translating it into useful insights, helping to both shape dialogue and promote discovery.
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs
Programme:
- 7.30 pm: Debate with Peter Bil’ak (Works That Work magazine), Miguel Fluxá (CEO, Camper) and Biel Huguet. Hosted by Astrid Stavro (Atlas). In English with no translation.
- 9.00 pm: Refreshments on the "Patio"
Biographies:
Peter Bi’lak
http://www.peterbilak.com
Born in Czechoslovakia, lives in the Netherlands; worked at Studio Dumbar, before started a design studio in The Hague, Netherlands, where he works in the field of editorial, graphic and type design, combined with part time teaching at the Royal Academy of Arts in the Hague; in 1999 started Typotheque type foundry, in 2000 founded, edited and designed art & design journal DOT DOT DOT; in 2009 co-founded Indian Type Foundry, now writing for various design related magazines; and collaborating on creation of modern dance performances. Currently he is Works That Workmagazine’s director.
Miguel Fluxà
http://www.camper.com
Camper was founded in 1975 by Lorenzo Fluxà. Its origins go back to 1877, when his grandfather Antonio sets in Inca (Mallorca) the first machinery for shoemaking in pain. With the respect to the inherited values Camper was born incorporating an idea of brand where creativity and quality have been the base of the concept since its origins. In 1992 the international expansion begins with the opening of the first shop in Paris, and in 2004 begins the brand diversification in the hospitality world with Casa Camper. Today Camper continues its activity after 139 years as a family business and it has presence in more than 60 countries.
Miguel Fluxà, member of the fourth generation of the family, joined the business in 2003. As from the very beginning until December 2011 he has been responsible for the brand extension as well as for the search and development of new ideas and collaborators in the fields of communication, product and interior design. On January 2012 he assumed the position of CEO of Camper.
Biel Huguet
http://www.huguetmallorca.com
Biel Huguet runs the family business Huguet (founded in 1933), one of the most innovative product design firms in Europe. The company specialised in the manual manufacture of hydraulic tiles and cement. Their philosophy is to use their artisanal trade, craftsmanship and innovative techniques to create unique tailor-made products for their clients. These include Herzog & de Meuron, Sybilla, Lievore Altherr Molina, Juli Capella, Barozzi Veiga, Alfredo Häberli and Matteo Thun amongst others.
Astrid Stavro
http://www.astridstavro.com
Astrid Stavro graduated with a First Class Certificate from Central Saint Martins College of Art & Design and with Distinction from The Royal College of Art in London.
After running her own award winning studio in Barcelona for ten years, she co-founded the design agency Atlas alongside Pablo Martín. Atlas is a Mallorca-based branding and design consultancy with over 40 years of international experience and knowledge.
Astrid has an international reputation for idea based, thoughtful designs applied with exquisite typographic sensibility and attention to craft. She works for national and international clients from across the globe, including Phaidon, Camper, Hachette Rusconi, Random House Mondadori, Laurence King, Frame Publishers, the Reina Sofía Museum, the Miró Foundation, Lars Müller Publishers and the Barcelona Design Museum.
Astrid has earned over 200 top creative awards from major design competitions across the globe, including Design; D&AD, ADC, TDC, SPD, Graphis, ISTD, The Annual (Creative Review), Design Week Awards, The Art Directors Club of Europe and Laus Awards amongst many others. In 2015, Atlas was honoured with a D&AD Graphite Pencil for the most awarded graphic design agency.
Works That Work
https://worksthatwork.com
According to their own definition, Works That Work is an international magazine for the curious mind, intending to surprise its readers with a rich mix of diverse subjects connected by the theme of unexpected creativity that improved our lives. We publish original, in-depth essays and stories on subjects connected with design, presenting projects that challenge and change the way you perceive them. Perhaps most importantly, we hope to publish articles that make great dinner stories to tell your friends.
Organitzado con:
Patrocinadores de la actividad:
