Joan Morey

Fucking Fashion Rules (F_TERROR *ism)

Date: 2002

Technique: C-Print mounted between dibond and plexiglas

Dimensions: Polyptych with 4 elements, 100 x 480 cm

Edition: 1/3

Es Baluard Museu d'Art Contemporani de Palma

Reg. no.: 630

Not on display

Fucking Fashion Rules (F_TERROR *ism) is a polyptych comprised of four images arranged like a photographic frieze, conceived as the vestige or setting for a performance given by several characters who carry out different actions in a loop, with which they transform the performing space. The images are taken from the video that makes up the winning video installation of the Premio Ciutat de Palma 2002, a prize awarded by Palma City Council.

The performance takes place inside a single space, a black cube in which several scenes unfurl, shown from a window. Here, Morey plays at launching references from art history via the concept of the black box as an ideal space for the vidoegraphic format, in contrast to the white cube – a neutral space, ideal for displaying art. One of the characters has some initials – S.T.P. – inscribed on a mask, and they are by no means fortuitous: in 1997 he created the brand STP (Soy Tu Puta, meaning “I Am Your Whore”) to lay out a critical reflection of the power structures that operate in every sphere and in particular in the artistic one, using the mechanisms typical of fashion and advertising, at the same time as he called his own role as an artist into question.

Morey, the producer-creator of this piece, resorts to the appropriation of the codes and iconography that originate from the world of fashion, music, design or advertising; using an inciting, transgressive language, full of plays on ambiguities regarding gender and sexuality, he brings the spectator face-to-face with his critical vision of the rules dictated by fashion.

E.B.

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